Social Media for Recruitment

Who should attend?

Individuals or organisations who are looking to use the power of social media to run successful recruitment campaigns.

On this course, we will go start to finish from pre-planning an online recruitment campaign to what happens after the follow-up.

We will also look at the journey a candidate goes on when applying for a job found online and the importance of reputation management for the recruiter.

Course Content

Social Media For Recruitment

• Why social media
• Understanding the platforms
• Generic -v- Niche
• Generic -v- Specific
• The Enquiry Funnel
• Post Enquiry
• The Follow Up
• Paid – v- Organic
• Using incentives in a difficult recruiting market
• Online Recruitment & The Law
• Reputation Management
• Content Marketing for Recruitment
• Automation

Attendees will have a fuller understanding of the requirements, planning, enquiry funnels and content required to run successful online recruitment campaigns.

This course is also available as an ‘in-house’ course tailored to the needs of your organisation – minimum of 6 delegates required